oakley
Already a well known brand, Oakley wanted to raise their profile here in the UK. To spark interest I would create an 'Oakano' a Volcano shaped theme park, that would showcase the sports Oakley are currently endorsing.
Further to this campaign, Oakley would sponsor academies across the country that would teach children of all ages the correct pursuit of extreme sports, such as Surfing, Snowboarding, BMX and Moto-X.
Each of the shields represents a sport- the Rat symbolises Urban sports, the Octopus represents Water sports and the Toad represents Sports that take place on Mud and Water.
